That translated to about $20 million in monthly sales at a cost of about $10 a meal. Blue Apron competitors include HelloFresh and Plated.Īs of May 2015, Blue Apron was sending more than two million meals to customers around the country each month, up from a million in November 2014. The company buys from wholesalers, and delivers the groceries and ingredients in the right proportions, along with recipes. The weekly boxes contain ingredients and also include suggested recipes that must be cooked by hand by the customer using the pre-ordered ingredientsīlue Apron is a New York-based start-up that delivers pre-measured groceries and other ingredients to make fresh meals. It exclusively operates in the United States. is an American ingredient-and-recipe meal kit service.
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